Tuesday, December 22, 2009

GET SEARCH RESULTS


First of all, the social networks are wonderful, and a must for bloggers. They are a great way to make contacts and learn. But it is also nice to check your stats for the day and find that your site was hit by a random searches on Google. This should be happening to you, and if it is not, you must read further.

Did you spent endless hours building your site, it looks perfect, you publish it, and three weeks later your still waiting for traffic? Well, constant change, of some sort, is necessary in order for search engines to crawl your site. If your site does not change from the last time it was crawled, it gets skipped over and, as a result ,sites with regular activity will hit before yours, regardless of how great you site looks or how many hits you've had since the last crawl. Either posting or even just moving something around will constitute change.

How do you know if and when Google has crawled your site? Through Google Webmaster Tools. Google crawls Blogs frequently, but in order to see the statistics from Google you must add your site and verify it (instructions will be there). Once your account with Google is set up, and you are verified, you can see when Google crawled, searches where your site appeared and many other stats. You should also add a sitemap. I'm still working on adding my own sitemap, so unfortunately I'll have to give an update on this issue later.

Once this is done you will have Googles full attention, but none of it will do any good if you do not keep your site active. I don't mean just visitors but by writing. What and how you write will make a huge difference in the keywords search engines crawl . Here is an example of a typical sentence. "While jogging to the market today I saw Jennifer Lopez kissing Cupid", keep in mind this is just an example. I count 3 key words...Jennifer, Lopez and Cupid. Now tweak the sentence. "I threw on my Nike's this Valentine's morning and started jogging down Fifth Avenue for my morning Cappuccino, when I spotted Jennifer Lopez, pregnant, in Stiletto heals, locking lips with Cupid". Do you see the difference? It is really just all about details, details and more details. In the second sentence you might even pop up in a search for Nike or Cappuccino, even though your article is mainly about Jennifer Lopez. Don't turn the article into a novel, but be as descriptive as possible. This is more important than you might think.

Photos and videos are wonderful tools, but are all code, so be sure to add a text description to each to ensure your search words are crawled. I would be happy to give further instructions to anyone who needs help with Google Webmaster. Just post your question as a comment and give either you email or site address so I can contact you. I hope this article is helpful.

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Some men see things the way they are and ask, "Why?"
I dream things that never were, and ask "Why not?"
quote: George Bernard Shaw